/categories/knowledge/monetize/ Recent content in Knowledge/Monetize on Game Server Services | Docs Hugo en /design_knowledge/fail/purchase_character/ Mon, 01 Jan 0001 00:00:00 +0000 /design_knowledge/fail/purchase_character/ Gacha is an evil system where you don’t know how much you have to pay to actually get a character. There was a time when I thought so too. However, here are some examples of failures that completely negate that. A certain game decided to sell new characters for 10 USD. Since the general rate for gachas is 3 USD per gacha, it is an exceptional deal to get a fixed character for a little over three times the price. /design_knowledge/fail/gacha_effect/ Mon, 01 Jan 0001 00:00:00 +0000 /design_knowledge/fail/gacha_effect/ The gacha effects should be spectacular. However, if you lie about it, you risk being judged by the law. In one game, an item was taken out of a box as part of the gacha performance. However, there was a large discrepancy between the item in the box during the production and the actual probability of ejection. The appearance of the box contained many rare items and it looked as if the rare items could be easily obtained. /design_knowledge/fail/lack_of_content/ Mon, 01 Jan 0001 00:00:00 +0000 /design_knowledge/fail/lack_of_content/ Case Study One game for smartphones was created by porting a game for console game. The game was released with mini-games included in the home console game as the main content, with the mini-games sold as additional content. The console game had over 50 mini-games, from which five were selected at launch, two of which were made available for free. Each mini-game will be sold for 5 USD worth of in-game currency. /design_knowledge/fail/arpu_too_low/ Mon, 01 Jan 0001 00:00:00 +0000 /design_knowledge/fail/arpu_too_low/ Case study A game had been downloaded more than 5 million times and was highly rated by players. However, such a popular game suddenly decided to terminate its service. The reason was that the meta-game was not designed well enough to allow players to enjoy the game without having to pay for it. This meant that sales did not increase in relation to the increase in players, and the development and management team, as well as the infrastructure costs to provide the service, could not be sustained.